da roleta： Dialog GSM, Sri Lanka’s leading mobile phone operator, has signed a one-yeardeal with the Board of Control for Cricket in Sri Lanka (BCCSL) to becometheir official mobile communications supplier for the year 2002
CricInfo14-Jan-2002Dialog GSM, Sri Lanka’s leading mobile phone operator, has signed a one-yeardeal with the Board of Control for Cricket in Sri Lanka (BCCSL) to becometheir official mobile communications supplier for the year 2002.The deal includes the provision of mobile phones to cricket board staffmembers and national players. In addition, the board will receive anundisclosed sponsorship fee.Apart from being granted official status, Dialog GSM pick up various cricketboard advertising properties, including two ground runners per internationalmatch.The agreement replaces a previous one-year deal with Mobitel, who had beenthe first mobile operator to tie-up with the cricket board.But Mobitel will still retain their foothold in the cricket market havingsigned up several leading Sri Lankan players, including captain SanathJayasuriya, Mahela Jayawardene and Muttiah Muralitharan, for lucrativeendorsement deals.These existing contracts, due to run up until the 2003 World Cup, will notbe threatened by the Dialog GSM according to board sources. However,contracted players will not be able to sign endorsements deals with DialogGSM’s competitors.Dialog GSM will also become the official sponsor for the Under-19 cricketteam for a one-year period, with the highest profile event being theUnder-19 World Cup in New Zealand starting Monday.